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My goal this year is to ride 3000+ miles and earn a "10-dollar medal" in the UMCA's "Year-Rounder" century challenge. See http://www.ultracycling.com/standings/year-rounder.html
It's easy to ride a century-a-weekend once it becomes a habit. Just do it!
While it's nice to earn a medal -- the real goal is the journey of losing weight, fitness, riding with friends, and enjoying the scenery. (Because I like to ride hard, some people think all I see is the white line, but I *do* look up once in a while.)